Learn The Playbook That Drives 1000s Of Leads For Companies Like:

The Ultimate
Playbook for
High-Converting
B2B Webinars

We’ve produced 1,000+ webinars, driving thousands of high-quality leads and tens of millions in pipeline. We started with a weekly webinar series that brought in 3,000+ leads a month—and now? We’re pulling 600+ signups a day. That’s 900 people actually showing up every week. We’ve done the heavy lifting so now you get the blueprint.
Testimonials

Hear from our clients

"The Sell Better team is incredibly organized and truly invested in making every session impactful. Their collaborative approach makes planning seamless and fun, ensuring the content resonates with both our company's objectives and audiences. They consistently go above and beyond—there’s nothing we’ve asked that they haven’t delivered on."
Rebecca Fischer
Senior Demand Generation Manager, ZoomInfo
"The Sell Better team is the most organized and professional team I've had a chance to work with when it comes to putting on webinars. I've done dozens of webinars and I always feel extremely prepared. From having a pre-call with all the speakers to making sure that all resources/decks are quality and done ahead of time, it's always on point."
Florin Tatulea
Head of Sales Development, Common Room
"The Sell Better webinar process is down to a science. I've been on multiple shows and every time I am equally impressed with how smooth everything runs- from the email communication to the pre-show call to the live webinar to the post-webinar. Everything is methodical yet highly personalized and chill.
Mandy McEwen
Founder & CEO, Mod Girl Marketing

Here's Everything You'll Learn:

1. Setting the Foundation: Strategic Webinar Planning

In this crucial step, you'll gain a solid understanding of everything
you need for effectively planning an impactful program.
  • Clear goals and KPIs that are worth tracking
  • The target audience that aligns with your best customers
  • The optimal frequency and format you'll establish for your webinars

2. Nailing Your Webinar Topics, Guests, and Host

Learn about the core elements that make your webinars highly
compelling.
  • A collaborative editorial process to make it all come together
  • Choosing timely, relevant topics that are at the top of your prospects
    minds
  • Sourcing the right guests, and key traits to look for in your host

3. Building High-Converting Webinar Assets

Make sure your promotional assets are clear, consistent, and compel
your audience to want the value you're offering.
  • Attention-grabbing, benefit-driven titles and landing pages that drive
    registrations
  • Promotional emails that cut through the noise and engage the reader
  • Eye-catching promotional images and graphics, on-brand and
    consistent across all messaging

4. Crafting Compelling Webinar Content

This is where you'll drive real business results, and what your
webinar's success hinges on.
  • Two big mistakes to avoid, and how to make sure you're always
    providing value
  • The Webinar Planning Document, the Webinar Outline, and the Pre-
    Webinar Call
  • Tips for creating engaging content and effective talk tracks that speak
    your audience's language

5. Executing a Strategic Promotion Plan

Your promo plan is crucial for maximizing registrations, ultimately
generating qualified leads for your sales team.
  • Timing: developing a proven promotional schedule for maximum reach
  • Leveraging guest promotion to expand your audience
  • Using crucial multi-channel promotion strategies, with A/B testing to
    optimize your efforts

6. Delivering an Engaging Live Webinar Experience

You've done all the work to get this far. Now it's time to deliver the
payoff your audience is looking for.
  • Keeping the audience engaged, including effective interaction
    techniques
  • Managing the technical aspects for a smooth webinar delivery
  • Handling common webinar challenges

7. Maximizing Post-Webinar Impact

Post-show is where you'll translate your webinar efforts into tangible
business results. Learn how to turn a single webinar into a content
goldmine.
  • Webinar content repurposing strategies: extend its life and value, keep
    your brand top-of-mind, and nurture your prospects
  • A sales-focused approach: leverage your webinars to drive sales
    outcomes with immediate follow-up strategies
  • Insights: Using webinar data and information to optimize the sales
    process

8. Measuring Success and Driving Improvement

The job isn't done when the webinar ends, or after you've followed up
with attendees. To truly succeed with webinars, it's time to measure
their performance and look for opportunities to improve.
  • Key metrics to track: what does success look like? Create your
    comprehensive webinar performance report.
  • Conducting post-webinar debriefs with all stakeholders: what did we
    learn?
  • Implementing a continuous improvement process for your webinar
    program

Here's Everything You'll Learn:

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